Impact of Consumer’s Attitude towards Green Marketing with special reference to FMCG in Chennai City

ABSTRACT
   Last few decades have seen growing importance on the perception of green marketing.  Green marketing is important impact of consumer purchasing behaviour. This research paper is an effort to study the customer purchasing performance near the green market products in Chennai city. The leading detached of this research is to study the approach and behaviour of purchasers near green goods in FMCG The information was composed from 100 respondents. Secondary data was composed from the obtainable literature bases. Therefore green marketing goals to offer high data to people and also provides customers high decisions to change over to
green lifestyle.

Keywords: Green Marketing, Consumer Awareness, Consumer Purchasing Behavior 

Received: 5th July 2019     Accepted: 15th July 2019      Published: 25th August 2019                                                 
 

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