ABSTRACT
Customer perception is a marketing conception that includes consumer’s impression, consciousness or willingness about a company. This paper aim to analyze the customer's awareness towards online insurance services of ICICI provident life insurance and to evaluate the problems of customers in availing the online insurance services of ICICI prudential. There is no doubt that the online insurance services has its own stand in the economic development and also enhances the growth of online insurance services by satisfying the need of the customer. There is a tremendous change in this digitized era that majority of the people prefer online transaction rather than then the traditional ones. So the urge of upgrading the online services, providing the proper guidance about the online services, managing customer relationship and also being innovative in meeting the customer requirements has become so vital which would definitely drop ship the growth of the company and satisfaction of the customers.
Keywords: Customer Perception, ICICI Prudential, Digital ERA
Received: 1st July 2019 Accepted: 15th July 2019 Published: 25th August 2019
REFERENCES
Dr. Mahesh Raigopal, “changing perceptions of life insurance buyers-some empirical evidences from Karnataka”, ELK Asia journal of marketing and retail management, ISSN 0976-7193 (Print) ISSN 2349-2317 (online) volume 4 Issue 2 (2013)
Sumit Banarjee “Analysis of customers perception towards investments in ICICI prudential life insurance company”, Abhinav National Monthly Refereed Journal of Research in Commerce and Management, Volume 6, Issue 11 (November, 2017) ISSN -2277-1166