Abstract
In this study, the concept of human touch with the business is discussed. Customer expectations are discussed through conceptual research. This is a review cum commentary on the topic. Concepts of compelling experience, personalized focus, reciprocal loyalty, product differentiation, and coordination (McKain,2008). are discussed. The study took place with two prospects customer expectations and the common firm provision for the customer to understand the thin forbidden gap making the relationship normal outstanding. The main objective of the study is to provide data that will be helpful to make customers repeat purchases and this is an attempt to associate all channels of communication with marketing communication.
Key Words: - customer experience, loyalty, service gap, customer business transaction
References
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