Abstract
In today's world of overexcited opposition and globalization, every company is trying to survive and perform their best in the existing conditions to attain the desired level of their possible customers. In this global economy, the change is created by liberalization in our country. India is now playing a major role. Today Indian market is
growing in the world and many companies exist with superior product lines, especially in the electronic home appliances range so it is very important to pay attention to products and king i.e., customers. In the present scenario, customers are more aware of and sound enough to make the most rational decision only to achieve satisfaction. Home appliances are that without which a modern home is considered incomplete, especially in urban areas. In metro cities and big towns, appliances are regarded as a boon, as they are instrumental in cutting down the time involved in most of the domestic chores. So the researchers studied the consumers' buying behavior towards electronics home appliances in Kanchipuram, Home appliance products like TVs, refrigerators, air-conditioners, washing machines, and microwaves are taken for this study. A convenience sampling method was adopted in this study to select 100 respondents in Kanchipuram City. The research design used in this study was descriptive; a questionnaire was used as a tool to collect information from respondents.
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