Abstract
In the present modern technology age due to fast changing dynamics of the technology world, the opportunities are myriad, and consumer preferences undergo a dramatic change. In the global economy where the consumers are having an increasing exposure to foreign brands, the availability of information about the brands and awareness could play an important role in consumers’ perceptions of the product quality and as well influence consumer choice. To increase the fiercely fought market share, automobile companies are increasing their different form of advertisements and range of digital executions, particularly in the social media space and it because the consumer choice processes a complex phenomenon. Deciding to buy a product or service involves many processes and problems at present there are many curbsiders in the car market they are unlicensed individual, dealer, or retailer who buys vehicles and instead of registering them under their name, will post the same vehicle for sale with a markup. They might misrepresent the real condition of the car or hide major issues to make it look appealing. Most of the sellers and manufacturers mislead the buyers about a vehicle’s make, price, quality, or performance. Car companies usually offer big discounts in December every year to clear their inventories before they hike prices and launch new models in January. The offers attract the buyers to purchase now the vehicle will bear the registration date of December, and in a few days, it will be last year’s model. If buyers plan to change the car in 3-4 years, the registration date will be a big matter. Some dealers and lenders ask car buyers to buy credit insurance to pay off the car loan if the buyer should die or become disabled but credit insurance is not required by federal law. Dealer requires buying credit insurance for car financing, but it is included in the cost of credit. Moreover, the car owners, after purchasing the cars have been suffering from a lot of problems, particularly after-sales service, maintenance problems, spare parts problems other hurdles like the strict rules laid by financial institutions and banks on car loans for the buyers purchasing cars on installment basis. Based on these basic issues, the researcher has developed an interest in studying car buyers’ behavior and attitudes towards buying small cars.
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