Abstract
During our digital marketing course, we got to know that digital marketing is now a necessity tool to retailers who seek to attract customers and increase foot traffic. Hypermarkets, or, the massive stores that have to compete directly, are resorting to social media, e-mailers, online advertisements, and promotional campaigns to influence what customers will do. In this paper, the author evaluates the effect of these digital promos on the number of individuals who eventually enter a Hypermarket. To calculate this, we targeted on how online marketing may generate buzz, store traffic, and more interaction with shoppers. I collected data by use of a structured questionnaire that I distributed to customers at hypermarket. Altogether, I have gathered 117 responses and processed them using simplified descriptive statistics frequency and percentage analysis to obtain an impression of the tendencies. The findings indicate that online advertising actually assists in enhancing brand awareness and making individuals visit the physical store. Social media posts, and any online offers, and general digital campaigns also ensure that customers are not left out of the loop regarding offers, discounts, which involve an increase in foot traffic. The takeaway? An equal combination of online marketing and conventional strategies can increase the engagement of shoppers and enhance the store performance. Keywords: Customer footfall, SPAR, Digital Marketing, Hypermarkets, Retail Marketing.
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