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An Empirical Study on the Drivers of CRM Implementation in Garment Retail Stores

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Issue Abstract

Abstract

Customer Relationship Management (CRM) provides various offers to customers based on their past behaviors and demographic characteristics. It also depicts service representatives’ information about the profit range of customers and the ways they used to generate profits. CRM attains the attraction of new customers through increased brand loyalty, price decline, high proficiency, and provides a competitive advantage. Retailers are in the situation to pay keen attention on brand loyalty in order to sustain in the existing competitive market. Retail outlet draws out a mental picture in the mind of the customer. 

Author Information
Dr. A. Paul Magesh Guest Lecturer Department of Business Administration Government Arts and Science College, Kadayanallur Tenkasi Dist. Tamilnadu, India.
Issue No
3
Volume No
6
Issue Publish Date
05 Mar 2026
Issue Pages
51

Issue References

References

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