Abstract
In recent years, we notice there are changes in the people lifestyle. Many people conscious about health care and nutritional diets. Growth of fitness centers and enrolments in Yoga, meditation classes signify the changes happening in the current generation people. Many old generation people still consider Yoga or fitness is activity as a preventive measure and keep oneself fit. Central to State Governments and non-governmental agencies made significant progress in promoting yoga. State and Central Universities introduced Yoga courses in the curriculum itself; few state governments appended the medical facilities with Yoga Therapy and Treatments. This paper summarizes various initiatives by various stakeholders and contributions and the role of social media vehicles in communicating geo-specific target markets.
Keywords: Yoga, social media, Sustainability, Fitness and Lifestyle
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