Abstract
The term "twin transition" describes how organizations integrate their sustainability and digital transformation initiatives. Businesses are expected to not only innovate using digital technologies like automation, artificial intelligence, and data analytics, but also to lessen their environmental impact and work toward long-term sustainability in today's quickly changing world. The twin transition highlights that in order to establish sustainable competitiveness, digital and green transformations should support and strengthen one another rather than operate independently.
However, a lack of defined success factors, unclear frameworks, and unstructured implementation strategies make it difficult for many organizations to align digital innovation with sustainability goals. By investigating how businesses can successfully execute the twin transition, this study seeks to close that gap. The study examines the advantages, difficulties, and effects of combining digital adoption with sustainability strategies using a descriptive research design and primary data gathered from respondents in various industries.
The results show that a long-term goal for sustainable performance, strong organizational practices, foundational success factors, and clear triggers are necessary for a successful twin transition. In the end, combining digital transformation with sustainability efforts improves competitive advantage, efficiency, resilience, and regulatory preparedness, opening the door for long-term value creation.
Keywords: Twin Transition, Digital Transformation, Sustainability Strategies, Sustainable Competitiveness, Business Resilience