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A Study of Consumer Awareness in BOPS (Buy Online Pick Up in Store) Adoption among Urban Shoppers in Chennai

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Issue Abstract

Abstract

Buy Online Pick Up in Store (BOPS) is a shopping method where you pay for an item through a website or app and then go to the physical store to collect it yourself instead of waiting for home delivery. The BOPS is been implemented in few shops in Chennai city like Decathlon, Zara, Reliance Smart, Croma, Starbucks etc. in name called “Click & Collect”. So, this researcher paper focuses on the consumer awareness in BOPS adoption in Chennai city. The research method used is convenience sampling in systematic questionnaire with the respondent of 100 out of 150, application using for analysis is Jamovi. This research shows that is convenience helps in adoption of BOPS, is customer consciousness about the environment impact by using BOPS, what are behavior and intention towards BOPS and what are the expectation towards BOPS. Furthermore, suggestion about BOPS implementation in shop and to promote BOPS among the customer in Chennai city. The conclusions provide valuable interest of the consumer which can helps shops in Chennai to implementing the BOPS.

Keywords: BOPS, Customer, Chennai, Digital Convenience, Consumer Request, Risk Management, Inventory Management, Strategies, Promotion, Shops, Retail.

Author Information
Alice Debra Eden Research Scholar, Dr. T. Shirley Devakirubai Associate Professor, Department of Commerce, Madras Christian College, East Tambaram, Chennai- 59.
Issue No
3
Volume No
12
Issue Publish Date
05 Mar 2026
Issue Pages
151-160

Issue References

References

  1. Kusuda, Y. (2022). Information effect of buy-online-and-pick-up-in-store in omnichannel retailing with store replenishment. Electronic Commerce Research and Applications, 52, 101127. https://doi.org/10.1016/j.elerap.2022.101127

  2. 2.Li, Z., Ullah, A., Xu, Q., & Lev, B. (2025). Optimal buy-online-and-pick-up-in-store strategies in the livestreaming selling context. International Journal of Production Economics, 288(4), 109711. https://doi.org/10.1016/j.ijpe.2025.109711

  3. Lin, X., Zhou, Y. W., & Hou, R. (2021). Impact of a “Buy-online-and-pickup-in-store” Channel on Price and Quality Decisions in a Supply Chain. European Journal of Operational Research, 294(3), 922–935 https://doi.org/10.1016/j.ejor.2020.03.064

  4. MacCarthy, B. L., Zhang, L., & Muyldermans, L. (2019). Best Performance Frontiers for Buy-Online-Pickup-in-Store order fulfilment. International Journal of Production Economics, 211, 251–264. https://doi.org/10.1016/j.ijpe.2019.01.037

  5. Mudjahidin, Fatika, H. L., Aristio, A. P., & Junaedi, L. (2022). Intention to use buy online-pickup in store of coffee shop. Procedia Computer Science, 197(07), 591–598. 

    https://doi.org/10.1016/j.procs.2021.12.177

  6. Shi, X., Dong, C., & Cheng, T. C. E. (2018). Does the buy-online-and-pick-up-in-store strategy with pre-orders benefit a retailer with the consideration of returns? International Journal of Production Economics, 206, 134–145. https://doi.org/10.1016/j.ijpe.2018.09.030

  7. Zhang, G., Meng, X., Feng, L., & Kou, Q. (2025). Effects of the buy-online-and-assemble-in-store approach: Implications for firms, consumers, and environment. Sustainable Operations and Computers, 6(2), 47–56. https://doi.org/10.1016/j.susoc.2025.03.001

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