Abstract
Investors possess numerous options to allocate their savings. The associated risks and potential gains from these options vary significantly. Typically, investors desire higher returns while facing relatively lower risks. In this context, financial advisors and consultants provide an array of recommendations to investors. There is limited literature addressing the perspectives of investors regarding different investment options, which has not yielded substantial insights. This research aims to determine the primary intentions of investors in Coimbatore District concerning their investments and to evaluate their perspectives on various investment options. Demographic information and investment goals have been collected from the participants, and the correlation between these factors has been analyzed. The sentiments of the participants towards the chosen investment options have been assessed and ranked. Additionally, the research provides recommendations for investors concerning their investment choices.
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