Abstract
Post office plays a vital role in financial inclusion by offering various small savings schemes, making banking accessible to a wider population in the country. It offers various investment avenues, including fixed deposits, insurance, and other schemes, catering to different investor needs. Post offices provide retail services like bill collection for various utilities and other services. The current study analyses the investor’s awareness towards Post Office saving schemes. The sample size included for the study was 122 Investors. The data collected through survey was analyzed with help of simple percentage analysis, Chi-square test, Garret Ranking and likert scaling. The study was based on random sampling method. The findings of the study are that the investors got awareness regarding post office saving schemes from their friends and relatives. The majority of the Investors are aware of savings deposit in Post Office. The investors felt that the factors influencing to invest in post office saving scheme is to save for their children education followed by children marriage, retirement safety. The lengthy formalities and delay in processing are the main barriers for investors investing in Post Office.
Keywords: Awareness, Investors, Post Office, Savings Scheme
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