Abstract
This study explores parents' and students' perspectives on Educational Consulting Services and how they interact with HR tactics. These services are essential in an ever-changing educational environment because they offer direction, assistance, and knowledge to deal with the difficulties of making academic and professional decisions. It is essential to comprehend the viewpoints of the main decision-makers and recipients, which are the parents and pupils, while assessing the suitability and efficacy of these services. This research examines the influence of HR strategies on educational consulting services, specifically their impact on service quality and the overall educational experience. Additionally, this study aims to categorize students and parents into distinct groups based on their preferences, financial limitations, and educational goals. This segmentation enables educational consultancies to customize their strategies to cater to the unique needs of each group. The research also uncovers the key factors guiding the selection of educational consultants by students and parents, emphasizing trustworthiness, ethics, and transparency. Understanding these motivators allows consultancies to strengthen their competitive position, enhance their services, and foster more robust client relationships.
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