Abstract
The cut flower trade is the global exchange of fresh flowers for decorative purposes. It involves the cultivation, transportation, and distribution of flowers for use in bouquets, arrangements, events, weddings, and gifts.After going through the previous studied, the research gap was identified and the present title was formulated. The objectives of the study are framed about global trends in cut flower trade, awareness of the respondents about cut flower trade and offer suggestions. The area of the study is in Virudhunagar district. The sample of the respondents is 140 florists who are trader in flowers. Percentage analysis, Association of Attributes and Ranking Techniques are used for analysis and interpretation. Finally, based on the findings of the study, offer suggestions to make the florists involve in cut flower trade.
REFERENCES
https://aiph.org/floraculture/news/global-trends-in-the-cut-flower-trade/
https://www.grandviewresearch.com/industry-analysis/cut-flowers-market-report
https://extension.usu.edu/apec/research/cut-flower-industry