Abstract
This research aims at establishing the relationship between employee attitude and job satisfaction on organizational commitment among SMEs in Bengaluru and to determine whether organization type can act as a moderator. Based on the theoretical framework, attitude and job satisfaction in this research will be postulated to have a positive effect on organizational commitment, especially in small than medium enterprises. A self-administered questionnaire by way of cross-sectional survey was administered to 247 SME employees, respondents were measured on a 7-point Likert scale, and multiple regression and moderation analysis was used to analyse the data. Findings show that attitude and job satisfaction have a positive direct on organizational commitment, with signs being slightly stronger in small enterprises. Thus, the work offers useful information to SMEs in the promotion of employee commitment by focusing on improving positive attitudes and job satisfaction among employees where firstly, such organizations are located.
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