Abstract
This study explores the impact of digital transformation on business operations in Tamil Nadu, India. The rapid adoption of digital technologies, including artificial intelligence, cloud computing, and data analytics, is reshaping the operational landscape of businesses, especially in sectors such as manufacturing, IT services, and retail. This research aims to identify the factors influencing the adoption of digital transformation, the barriers encountered by businesses, and the subsequent benefits to operational efficiency. Using a descriptive research design, data was collected through structured questionnaires and interviews with business leaders across various industries. The study reveals that while digital adoption is high among large businesses, small and medium-sized enterprises (SMEs) face challenges related to cost, employee skills, and infrastructure. The results indicate a positive correlation between digital adoption and improvements in productivity, customer satisfaction, and overall business performance. Furthermore, businesses that invested in employee training and IT infrastructure saw greater success in their digital transformation efforts. The findings suggest that tailored support, including financial incentives and skill development programs, is crucial for SMEs to overcome adoption barriers. This study highlights the importance of strategic leadership in driving digital transformation and its role in enhancing business performance.
Keywords: Digital Transformation, Business Operations, SMEs, Tamil Nadu, Technology Adoption
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