Abstract
This study examines the financial literacy and stock market awareness among student entrepreneurs in Kerala, India. The research employs a quantitative approach, utilizing surveys to assess the financial knowledge and understanding of stock market operations among undergraduate student members of entrepreneurial clubs from four universities in Kerala. The study aims to identify the level of financial literacy among student entrepreneurs, evaluate their awareness of the stock market, explore socio-economic and cultural factors influencing financial literacy, and investigate the effectiveness of existing financial education programs. Additionally, the study conducts a gender-based analysis to explore potential disparities in financial literacy and stock market awareness between male and female participants. The findings provide valuable insights into the financial knowledge and needs of student entrepreneurs in Kerala, informing the development of targeted interventions and educational initiatives to support their entrepreneurial endeavors.
Keywords: Financial literacy, Stock market awareness, Student entrepreneurs, Socio-economic factors, Gender disparitie
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