Abstract
At present, the world is at a crossroads where environmental degradation and climate change are pushing economies to adopt green solutions. Green Business or sustainable business focus on technologies that promote sustainability, reduce resource consumption, and minimize waste. India, with its growing economy and commitment to green goals, has become aimportant place for startups that aim to tackle environmental challenges while driving economic growth. Green entrepreneurship means to the creation and management of businesses that focusing environmental sustainability alongside profitability. These ventures focus on minimizing environmental impact through eco-friendly practices, sustainable resource usage, and innovative solutions that address ecological challenges. In India, the push towards green entrepreneurship is gaining momentum due to growing awareness of stake holders, customers, environmentalist and governmental incentives aimed at promoting sustainable development. In the rapidly evolving business landscape of India, entrepreneurs are shifting their focus towards environmental sustainability. Thus, Green entrepreneurship, a rising trend, goes beyond profit margins, aiming to integrate economic activities with ecological well-being. This article explores how sustainable business practices can transform new ventures in India, highlighting the benefits, challenges, opportunities, strategic approaches, and the various governmental initiatives and incentives available to the aspiring green entrepreneurs.
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