Abstract
The growth of e-commerce has revolutionized consumer shopping patterns, providing enhanced convenience, efficiency and accessibility. This study investigates consumer behaviour toward online shopping for gadgets in Tiruchirappalli city, focusing on factors influencing preferences, satisfaction levels, and decision-making processes. Using a descriptive research design, data were collected from 200 respondents through questionnaires, employing chi-square tests and percentage analysis for interpretation. Key findings reveal that convenience, competitive pricing and 24/7 accessibility are major drivers for online shopping. Technological features such as cash-on-delivery, product quality assurances, and promotional offers significantly impact consumer attitudes. Popular gadgets like mobile phones and laptops dominate online sales, with Amazon being the most preferred platform. The study also identifies a significant relationship between age and satisfaction levels in online gadget shopping.
The research highlights the importance of safety concerns, consumer education, and supply chain optimization for enhancing trust and satisfaction. By understanding evolving consumer preferences and behaviour, online platforms can improve service quality and customer engagement, reinforcing their position as a preferred shopping choice.
Keywords: Online Shopping, Factors, Consumer Behaviour, Customer Satisfaction, Gadgets.
REFERENCES
1. Adam, B. (2018). Global e-Commerce Overview. Interactive Media in Retail Group.
2. Aiden, J. T. (2020). The investigation of the antecedents of an e-commerce trust model. Russia: ProQuest.
3. Adine, & Kathrina, A. P. (2020). Consumers getting savvy about online shopping (Keynote, Interviewer).
4. Christove, M. K., & Chorea, C. L. Z. (2020). Online consumer behavior: A review and agenda for future research. In 29th Bold eCommerce Conference about eTransformation. Thailand.
5. Johnson, R., & Ferdinard, K. W. (2020). Destination and recommendation systems: Behavioral foundations and applications. In E-commerce (CABI). UK.
6. Devasena, G. S. (2020). Encyclopedia of virtual communities, e-commerce, and technologies. London: Idea Group Inc (IGI).
7. Derry, J., & Terry, J. G. (2020). The theory of reasoned action. Japan: Pergamon Press.
8. Gilbert, W. A., & Churchill, D. I. (2020). Data collection: Secondary data. In D. I. Gilbert & W. A. Churchill, Marketing research: Methodological foundations (p. 264).