Abstract
Social media provides a forum for sharing ideas, thoughts, and feelings with a wider audience; social media has become an essential aspect of everyday life. It is anticipated to be a potent instrument for drawing in new clients because of its extensive reach and quick connectivity. Because social media platforms are frequently visited, whether daily or weekly, they have been ingrained in people's daily lives, which have raised user engagement as usage keeps rising.As to the report, the majority of people utilize different social networking sites many times a day. Users tend to visit social networking sites frequently because they make communication easier, and this increased participation has a big impact on their behavior and thinking. The amount of time spent on social media suggests a deep dedication to these sites. This study set out to investigate the ways in which social media marketing affects Tiruchirappalli district consumers' purchase decisions.
It emphasizes the crucial role social networking sites play in promoting brand recognition and focuses on the elements that influence purchasing decisions. The results and suggestions derived from the statistical analysis of the primary data gathered for the study are covered in the article.
Keywords:Social Media, Buying Behavior, Communication, Social Networking
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Emperor Journal of Commerce
Mayas Publication 159
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