Abstract
Cross-selling, or selling additional products to present customers, is a vital growth strategy for retail banks. However, its success depends on customers' receptiveness to considering new offerings. Pass-promoting, or promoting additional merchandise to current clients, is a vital increase strategy for retail banks. But its achievement depends on customers' receptiveness to thinking about new services. A better financial literacy promotes receptiveness, even as lower literacy engenders reluctance and confusion. Financial literacy is a key determinant of cross-promote effectiveness. Banks need to tailor their recommendation, education ranges, and income strategies to match clients' financial sophistication
Keywords: Cross selling, Financial Literacy,
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