Skip to main content


A Study on Customer Satisfaction towards Babo Botanicals Products

Issue Abstract

Abstract
Customer satisfaction with Babo Botanicals' goods is examined in this study, with particular attention paid to aspects including product quality, safety, cost, and brand perception. The results show that most consumers value the brand's usage of hypoallergenic and natural components, which fits with their inclinations for skincare products that are both safe and environmentally friendly. Customer happiness is greatly impacted by ethical behavior and the efficacy of the product. However, improving the product's price and availability is one area that needs work. Resolving these issues could improve the brand's standing in the marketplace and increase consumer loyalty.
Keywords: Natural Ingredients, Customer Satisfaction, Product Quality, Brand Image, Organic Skincare, Pricing Strategy, Product Availability


Author Information
Dr. G. Kowsalya, Assistant Professor, Department of Commerce Rathinam College of Arts and Science, Coimbatore
Issue No
3
Volume No
5
Issue Publish Date
05 Mar 2025
Issue Pages
14-20

Issue References

References

  • Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson. Covers customer satisfaction measurement and strategies for improving satisfaction.

  • Paul, J., & Rana, J. (2017). "Consumer Behavior and Purchase Intention for Organic Food." Journal of Consumer Marketing, 29(6), 412–422.

  • Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill.