Abstract
LG Electronics, a leading name in the global consumer electronics and home appliances market, has established a significant presence in India. As a subsidiary of LG Corporation in South Korea, LG India has been offering a wide range of products, including refrigerators, washing machines, air conditioners, televisions, and kitchen appliances. With an unwavering commitment to quality, innovation, and customer satisfaction, LG has built a reputation as one of the most trusted brands in the Indian consumer durables market.
However, the Indian market for consumer durables has been evolving rapidly, with increasing competition, changing consumer preferences, and challenges such as price sensitivity, fluctuating raw material costs, and technological advancements. In this case study, we will explore LG's strategies to maintain its leadership position, respond to market challenges, and identify its future growth prospects.
Questions
1. What factors have helped LG Electronics India maintain its market leadership in the competitive consumer durables market?
2. How has LG Electronics responded to the rising demand for smart and energy-efficient appliances in India?
3. How can LG strengthen its position in rural and semi-urban markets?
4. What are the challenges LG might face in the Indian consumer durables market in the future?