Abstract
Maruti Suzuki India Limited, the largest car manufacturer in India, has established itself as the undisputed leader in the Indian automotive industry. A subsidiary of the Japanese automaker Suzuki, Maruti Suzuki has revolutionized the Indian car market since its inception. From producing budget-friendly cars for the masses to becoming a household name, the company has played a pivotal role in making cars accessible to millions of Indian families.
With a deep understanding of the Indian consumer and market dynamics, Maruti Suzuki has adapted its strategies over the years to stay ahead of competitors. This case study examines the journey of Maruti Suzuki, its market positioning, the challenges it faces, and the strategies that have enabled it to maintain its market leadership.
Case Study Questions
1. What factors contributed to Maruti Suzuki's dominance in the Indian car market?
2. How has Maruti Suzuki's branding strategy helped it connect with the Indian consumer?
3. What are the key challenges Maruti Suzuki faces in the Indian car market today?
4. How should Maruti Suzuki adapt to the growing trend of electric vehicles (EVs) in India?
5. What strategies should Maruti Suzuki employ to compete in the premium car segment?
6. What role does digital marketing play in Maruti Suzuki’s overall marketing strategy?