Abstract
Background: ABC Textiles Ltd., based in Tiruppur, Tamil Nadu, is a medium-sized enterprise in India’s textile manufacturing industry. Established in 1995, the company initially focused on producing basic cotton garments. Over the years, it has diversified into various textile segments, including knitwear, woven fabrics, and home textiles.
Industry Overview: India’s textile industry is one of the country’s largest sectors, providing employment to millions and contributing significantly to exports. However, the sector faces significant challenges, such as fluctuating raw material prices, competition from other countries like Bangladesh and Vietnam, and increasing pressure to adopt sustainable practices.
Current Scenario: ABC Textiles has been a key supplier for domestic brands and recently began exploring export opportunities. However, increasing operational costs, environmental compliance requirements, and international competition have posed challenges. The case study aims to address these obstacles and identify strategies for ABC Textiles to remain competitive and sustainable.
Case Questions
1. How can ABC Textiles control operational costs while ensuring quality and compliance with environmental standards?
2. What strategies should ABC Textiles adopt to differentiate itself in international markets?
3. How can the company balance profitability and sustainability in a highly competitive industry?
4. What role can technology play in enhancing ABC Textiles' manufacturing process and product quality?
5. How can ABC Textiles expand its reach in both domestic and international markets?