Abstract
The service sector requires marketing so as to compete with the competitors and to strive and grow in their relevant sector. In this research paper, the researcher attempted to study the management institutes as the educational service providers and the marketing practices employed by them. The recent trends in the marketing of management institutes may include the internet marketing, mobile marketing and other recent trends. Here the researcher made an attempt to study the online marketing practices adopted by management institutes as marketing practices nowadays. The findings are interpreted from the table that Online marketing or internet marketing had also played an important role in Marketing of Management Institutes in Maharashtra State as explained by 64.33% Management Institutes in Maharashtra State with agree and strongly agree case.
Keywords: Online marketing, educational marketing, internet marketing and management institutes
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