Abstract
Employee engagement is a powerful retention strategy. The fact that it has a strong impact on the bottom-line adds to its significance. There is an intrinsic link between employee engagement, customer loyalty, and profitability. Employee engagement is a combination of commitment to the organisation and its values plus a willingness to help out colleagues and employees work with passion and feel a profound connection to their company. The more Employee Engagement is seen, the less Attrition is seen, and it goes both ways. Engaged employees are loyal, highly motivated team players who care about the company and will work hard to help the organization succeed.
Keyword: Employee engagement, Leaders, Organizations, and Customers
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