Abstract:
The Indian stock market has experienced significant volatility, impacting investor sentiment. This study aims to understand investors' perceptions of these fluctuations and their investment preferences, particularly in mutual funds in Chennai. The mixed-methods approach used a structured questionnaire and in-depth interviews to assess investors' awareness, attitudes, risk tolerance, and decision-making processes. The findings provide valuable insights for mutual fund companies, financial advisors, and policymakers, enabling them to tailor their products, services, and marketing strategies to meet investor needs effectively. The study also contributes to the existing knowledge in behavioral finance and investment management.
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