Abstract
India’s online food ordering sector saw a strong growth rate in the number of daily orders, growing consistently at 15 per cent on a quarterly basis from January to September last year, according to a report from Red Seer Consulting. There is a need to identify risk factors and attitude of customers in using food ordering apps. The aim for this study is to identify whether the perception impact the Engagement of Customers in using food ordering apps. Descriptive research approach is used to assess the opinion of the customers and how they perceive in using the app and how these perceptions motivate the customers to engage in using the food ordering app. A structured questionnaire with 6 constructs – 3 measuring customer perception and 3 measuring Customer Engagement was designed with close-ended questions and the survey was conducted in different areas of Coimbatore. The total respondents of 193 were recorded using questionnaire and Google forms using Convenience sampling. To attain the specific objective, T- TEST, ANOVA were used and suitable hypothesis formulated. According to results there is a difference in Customer Perception andEngagement. It has been found that there is an association between Customer Perception on online food ordering app and Customer Engagement.
Keywords: Customer Engagement- Customer Perceived Perception - T - Test - ANOVA
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