Abstract
In India, Gold Loan market is an organized market and grown enormously over past five years. The gold loan market value in the country increased to Rs. 1,96,000 core with 10.8 per cent growth rate in the financial year 2015-16 (PB Jayakumar 2018). The total value of Indian gold loan will be increasing to Rs. 3,10,100crore by the end of 2020 at the compound annual growth rate 13.7 per cent (KPMG report-2018).The present study is aimed to examine the customers borrowing behavior towards gold loans in the study region i.e Hyderabad City. For this, a sample of 161 respondents was selected using Simple Random sampling techniques. The primary data is collected from the respondents who got the gold loan from the Manapuram Gold Loan Company branchin Hyderabad City using a structured open ended questionnaire and the data is tested using various statistical tools like‟s‟ test, Chi-square, ANOVA, Regression and percentage method. According to the results, Education and Health Expenditure were the key factors which influencing the customers towards gold loan.
Key words: Customers Borrowing Behavior, Gold Loan, Hyderabad city, Financial Market. Manapuram gold loan company
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