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Perception of Pre University Students Towards Commerce and Management Education

Issue Abstract

Abstract 
Commerce and Management streams offer a multitude of options for student aspirants who desire to achieve their educational goals. Students who enroll into this stream will be exposed to the specialized areas of Economy, Commerce and Statistical learning which would help them in securing Career opportunities in the wide industrial application domain for Finance, Banking, Human Resource, Marketing and Accounting. Research data from leading Educational strategists indicate a downward trend of students seeking to enroll into the traditional undergraduate courses in the fields of Medicine and Engineering which was hitherto the first choice among the Pre university student community. Conversely the demand for courses in Commerce and Management seem to rise above the previous averages. An enhanced awareness and knowledge of Economy and the ways of Money seem to have a definit\e influence on the trend reversal notably through the social media and the Internet. But there still is a perception among the Pre university student community on the Career choices and Educational qualification while pursuing Courses in Commerce and Management. This paper analyzes the factors which influence both favorably and unfavorably the choice of Commerce and Management education. Additionally this paper prescribes methodologies which could be potentially adapted by Commerce and Management colleges to attract more students into the Pre University Commerce and Management streams
Keywords: PU Students, Commerce, Management, Education


Author Information
Mrs. Anoor Ashwini Anand
Issue No
1
Volume No
5
Issue Publish Date
05 Jan 2019
Issue Pages
134-139