Abstract
Social media is becoming an essential tool for the activities engaged in the business, which is at a very minimum level of investment, This phenomenon has influenced the corporate business world and there is an increase in the number of organizations joining the social media platforms. Organizations are spending considerable amount of their time, energy and money to build and maintain their social media public pages to improve their standing in the global business space across the world. Social media being a relatively new occurrence to the global business world hence the studies conducted in this area is limited and a most of them are based on the individual perspectives. Today 86 percent of marketers use social media as an indispensable tool for marketing endeavors. Marketers and sales teams alike are eagerly work to learn more about what are the special tools which are available to track returns on investment in media, and to implement new methods to satisfy the consumer needs. This study helps to understand the advantages, impacts and importance of Social Media on the performance and growth of the business.
Keywords: Social media, Internet marketing, communication in marketing & Business Opportun
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