Abstract
Social media have become a platform for corporations and consumers to interact with each other in a coherent way. The impact of social media on consumer behavior has been enormous. Consumers began using more online sources today. Technology gives consumer the power to investigate products to tag them and assess them in equal measure, and more. Today, consumers are involved in a variety of activities, ranging from consuming content to participating in discussions, sharing knowledge with other consumers, and contributing to other consumers' activities. Therefore many companies today have pages on social networks to complement the information held about products, held by the feedback of consumers about products and tend to relate more to a company after reading reviews. It is clear that now day, social media components have got an attention to consumer markets. Therefore, this paper presents influence of social media, social media websites have become an information resource for customers, the change of consumer behavior, how to become social, how Companies can create a strong social media presence and impact of social media on consumer behaviour.
Keywords: Social media, Consumer Behaviour
References
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