Abstract
Digital marketing is growing in India with fast rapidity. Various Indian companies are using digital marketing for competitive advantage. The Success of the marketing campaign cannot be exclusively achieved by digital marketing only. Rather for the success of any marketing battle, it should fully harness the capabilities of various marketing techniques available within both the traditional and modern marketing. Startups that utilize digital marketing a lot of times got failed. This study shows precautions to be taken for successful implementation of digital marketing to harvest tremendous potential to increase in sales.
Keywords: Digital marketing, social network, ecommerce, online retail, start up and commandments.
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