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A Study on Customer Satisfaction and E-Banking Practices with respect to Chennai District in Tamilnadu

Issue Abstract

Abstract
The banking scenario in India in the post liberalization and deregulated environment has witnessed sweeping changes. The tremendous advances in technology and the aggressive infusion of information technology had brought in a paradigm shift in banking operations. For the banks, technology has emerged as a strategic resource for achieving higher efficiency, control of operations, productivity and profitability. For customers, it is the realization of their ‘Anywhere, Anytime, Anyway’ banking dream. The banking institutions cannot think of introducing a financial product without information technology support be it customer service, transactions, remittances, audit, marketing, pricing or any other activity in the banks. Information Technology plays an important role not only to complete the activity with high efficiency but also has the potential to innovate and meet the future requirements. In the above backdrop it becomes imperative to dwell on the evolution of Information Technology in banks before embarking on the various aspects of e-banking. Information Technology came into
picture as early as in the 1980’s in banking industry through the Rangarajan Committee recommendations and banks have given utmost importance to the technology since the last 25 years.
Keywords: E-Banking, Customer satisfaction, Information Technology, E-commerce


Author Information
Dr. Mary J Priyadharisini
Issue No
5
Volume No
3
Issue Publish Date
05 May 2023
Issue Pages
18-26

Issue References

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