ABSTRACT
Because of Corona Virus Disease 2019 (COVID-19), which has enriched our lives in every field, the year 2000 will be remembered in history. The economy will never be as advanced as COVID-19. From the 23rd of March, our country was put on lockdown. Almost all services and factories were shut down on March 23, the first day of the lockdown. Offline shopping has grown more difficult and unsafe. It will entice customers to make use of the benefits of internet technology through the usage of online shopping. As a result, it may be necessary to comprehend the impact of the pandemic on online purchase behavior of clients. The goals of this study are to discover E-buying drivers in the context of the COVID-19 pandemic, as well as to learn about popular products that customers want to buy more online after the COVID-19 pandemic.
Keywords: COVID-19, Pandemic, Online Shopping, Customers, Buying Behaviour, Investigation.
Received : 01st November 2021
Accepted : 15th November 2021
Published : 25th December 2021