References
1. Puneet Singh Bhatia, (2019) "Fundamentals of Digital Marketing", (2nd ed.), Pearson Education Pvt. Ltd, Noida.
2. Seema Gupta, (2022) "Digital Marketing",(3rd ed.), McGraw Hill Publications Noida.
3. Kailash Chandra Upadhyay, (2021) "Digital Marketing: Complete Digital Marketing Tutorial", Notion Press, Chennai.
4. Michael Branding, (2021) "Digital Marketing", Empire Publications India Private Ltd, New Delhi.
5. International Journal of Pure and Applied Mathematics, Volume 119, No.15, 2018.
6. Journal of Positive Social Psychology, Vol 6, No.3, 2022.
7. International Journal of Scientific Research in Engineering and Management, Volume 03, Issue 08, August 2019.
8. https//www.digitalmarketer.com/digital-marketing/assets/pdf/ultimate-guide-to-digital- marketing.pdf
9.https://uwaterloo.ca/centre-for-teaching-excellence/-resources/teaching-
tips/educational-technologies/all/gamification-and-game-based-learning
10.https://uwaterloo.ca/centre-for-teaching-excellence/catalogs/tip sheets/gamification-and- game-based-learning.