Abstract
Automobile industry is the most vibrant industry in India. As a manufacturing industry it has been known as one of the stimuli for the growth of Indian economy for the past two decades. The researcher has selected Kovilpatti town for the research in order to find out the customers vision on two wheelers brand. “Consumer is the king
of market”, so it is the right time to make a study to know which factor influencing the customers to buy a particular brand of two wheelers in Kovilpatti town
Keywords: Customers, Brand, Two Wheelers.
References
[1]https://www.slideshare.net/hemanthcrpatna/a-project-report-on-customersatisfaction-of-two-wheelers-industries-with-special-reference-to-yamahamotors
[2]https://www.slideshare.net/AjaySavaliya/a-study-on-customer-preferebceand-satisfaction-towards-bajaj-bikes-51630673
[3]https://www.justdial.com/Kovilpatti/Kevin-Two-Wheeler-ConsultingKovilpatti-Town/9999P4632-4632-170603152729-E6J1_BZDET
[4] http://ijrar.com/uploads/conference/ijrar_39.pdf