Skip to main content


A Study on Factors Prompting the Purchase Decision towards Small Cars in Chennai

Issue Abstract

Abstract 
Urbanization and metropolitan culture have necessitated the need of fast foods, designer clothes, luxury cars, modern flats and the like. Passenger car sales have tripled once in a six years. It’s also to be noted that the demand for luxurious models and mini-cars for family owners have shot up, largely due to change in the family and in the earning pattern, especially the emergence of double income group families, has resulted in significant changes in the buying behavior of individuals. Increase in number of car consumers and heavy usage is credited to increasing availability several car models. Due to a wide range of makes and models, people make choices based on their preferences and needs when choosing which car to buy.


Author Information
Hemanth Kumar .S
Issue No
3
Volume No
2
Issue Publish Date
05 Mar 2020
Issue Pages
16-20

Issue References

References 
1. Dr.V.K.Kaushik and NeerajKaushik, “ Buying Behaviour for Passenger Cars – A Study in South West Haryana” Indian Journal of Marketing May 2008 p. 49-50.
2. Loudon, D, & Della, B, 2002, Consumer Behavior Concepts and Application, McGraw- Hill, New York.
3. Mowen, JO & Minor, MI. 2009. Consumer behavior, internal and external factors, translated by AbassSalehARdestani and Mohmmad Reza Sadi. Dibapuplication, Tehran.
4. Foxall, G.R.(2001), “Foundations of Consumer Behavior Analysis”, Marketing Theory, Vol I (2), pp 165-199.
5. SardarGugloth and ReddiNaik.M“ Post-Purchase Decision Making Process of Cars” The Indian Journal of Commerce Vol.63, No.3, July-September 2010 p. 92-101.
6. Satish, S.M. and Bharadhwaj S. (2010), “Information search behaviour among new car buyers: A two-step cluster analysis”, IIMB Management Review, Vol. 22, Issues 1-2, pp 5-15.
7. Eagly A.H. and Chaiken S. (1993). The psychology of attitudes, Harcourt Brace Jovanovich, Inc. Orlando.
8. Ewing G.O. and Sarigöllü E. (1998). Car fuel-type choice under travel demand management and economic incentives.
Transportation Research Part D, 3(6), 429-444.