Abstract
The Banking industry has been the mainstay of financial intermediation of our country. During the 90s, the Indian Banking sector witnessed several changes in the nature of banking activity, regulation and use of technology. A response to these changes, the Indian banking sector responded to the emerging challenges of increased compression and uncertainties. Lack of resources, absence of appropriate attitude, visions the planning; Banking has today become an extremely competitive business. However, the essential strength of the bank lies in its good customer relationship. The Commercial banks should also concentrate other type of account holders. The researcher found that the deposits from the customer is very essential than the other loan and credits services.
Keywords: Customer Relationship Management, Commercial Banks, Chennai City.
Reference
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