Abstract
“In the pursuit of sustainable and eco-friendly transportation solutions, the spotlight has increasingly turned towards the adoption of electric vehicles (EVs) as a viable alternative to conventional internal combustion engine vehicles. Governments and policymakers have introduced subsidies and financial incentives to facilitate the broader accessibility and affordability of EVs, aligning with efforts to reduce carbon emissions and promote clean energy. This research delves into the impact of such subsidies on customer satisfaction, within the context of financial inclusion in the domain of electric vehicle adoption. By conducting an extensive review of existing literature, this study establishes a solid foundation for comprehending the intricate relationship between financial inclusion, government subsidies, and customer contentment in the realm of EVs. The conceptual framework takes into account a range of factors, encompassing the magnitude of subsidies, the ease of application processes, and the efficacy of awareness campaigns. Collectively, these elements shape customers' perceptions and levels of satisfaction. Employing a mixed-methods approach, the research amalgamates quantitative surveys and qualitative interviews to gather data from an eclectic sample encompassing both current EV owners and prospective purchasers. The quantitative phase involves the analysis of survey responses to quantify the interplay between subsidy awareness, perceived financial advantages, and overall customer gratification. Meanwhile, the qualitative phase delves deeper into participants' viewpoints, shedding light on nuanced factors that influence their satisfaction levels. In summary, this study contributes to the ongoing discourse surrounding sustainable transportation by delving into the pivotal role of financial inclusion, facilitated by subsidies, in molding customer satisfaction within the electric vehicle market.”
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