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Research in Marketing: The Importance and Use of Statistical Tools

Issue Abstract

Abstract
For more than 25 years, statistical techniques have been used in the manufacturing industry, quality management processes, and other industries. Statistical methods based on data collected about a product or process are used to achieve and analyse objective decisions. The use of statistical techniques in studies aimed at improving process and product quality raises several practical and managerial issues. This paper is a summary of the findings obtained using statistical techniques on a sample. For Indian companies implementing an integrated quality management system with business strategy, some conclusions were reached based on the discrimination of various statistical skills. First, statistical techniques and their role in process improvement are discussed, as well as some issues related to interpretation. The emphasis is on using statistical techniques to improve quality on a continuous basis. A sample from different parts of India has been collected as data, and various findings have been depicted using statistical techniques of Hypothesis testing in this study. The goal of this paper is to look at the structure of sales, the interrelationships among data variables, and come up with a business strategy for getting the most output with the least amount of resources.
Keywords: Statistical Tools, Marketing Research, Inferential Statistics


Author Information
Dr. Tanushree Biswas
Issue No
11
Volume No
3
Issue Publish Date
05 Nov 2023
Issue Pages
16-23

Issue References

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