Abstract
Gold is a chemical component with the symbol Au from the Latin word Aurum. In its purest form, it is a bright slightly reddish yellow, dense, soft and malleable metal. Chemically, gold is a transition metal and a group 11 component. It is one of the least immediate chemical elements and is concrete under normal conditions. Gold occurs mostly in the free essential form, in lumps/ grains, in rocks, veins, and sedimentary deposits. It happens in a solid solution series with the domestic component silver and naturally mixed with copper and palladium. Whenever we make a decision to shop for jewelry, a lot of things are there which matter a lot like- individual taste, design, and style of the jeweler and all these things are very important. Also, the piece of jewelry must be according to the international trend and in accordance with the person’s personality. This present paper focuses on the buyer's behaviors toward the purchase of gold jewelers.
Keywords : Buyers behavior, digital payment satisfaction, taste and preference
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