Skip to main content


Customers' Perception Towards Service Quality of Commercial Banks in Tiruvannamalai District

Issue Abstract

Abstract
The aim of this paper was to examine the Services Quality of Customers’ Perception in Commercial Banks in Tiruvannamalai District. For this investigation primary data was collected from 120 respondents through a structured questionnaire. It also includes the review of the various services provided by the under the study. Collected data was analyzed according to the objectives of the present research and result of the statistical analysis to compile the result. Hence it is suggested that operator should proactively observe preferences services quality of Customers’ Perception in Commercial Banks with regard to the transaction fee; delivering of ATM card promptly and issue of new cards due to loss of original cards and facilitated modern services in order to retain and satisfied their customers. 

Keywords – Commercial Bank, Services Quality, Perception, Satisfaction, etc.


Author Information
P.Nandhini Devi
Issue No
1
Volume No
4
Issue Publish Date
05 Jan 2018
Issue Pages
131-141

Issue References

References
1. Bhatia, M. B. (2012, October). Assessment of Service Quality in Public and Private Sector Banks of India with Special Reference to Lucknow City. International Journal of Scientific and Research Publications, 2(10), 1 - 7.
2. Bhatia, M. B. (n.d.). Assessment of Service Quality in Public and Private Sector Banks of India with Special Reference to Lucknow City. International Journal of Scientific and Research Publications,, 2(10), 1 - 7.
3. Desta, T. S. (2011, november). Perceived Quality of Services Rendered by Commercial Banks: A Case Study of State Bank of. International Journal of Research in commerce and Management, 2(11), 26 - 36.
4. Dhandabani, S. (2010, July-Dec.). LINKAGE BETWEEN SERVICE QUALITY AND
CUSTOMERS LOYALTY IN COMMERCIAL BANKS. International Journal of Management & Strategy, 1(1), 1-22.
5. Dr. Rupa Rathee, D. A. (2014, July). To Identify Service Quality Gaps in Banking Sector: A Study of Private Banks. International Journal of Emerging Research in Management &Technology, 3(7), 101-106.