Abstract
Consumers are being encouraged to consider their purchases more carefully as environmental worries grow. Businesses are taking action to provide green alternatives to conventional goods and services. Sustainable finance refers to the incorporation of environmental, social, and governance (ESG) considerations into business decisions,
economic expansion, and investment plans. Sustainable funding is highly valued by both investors and politicians worldwide. Nearly all sustainable investment products have been introduced in India in the previous two years, demonstrating the country's enormous growth potential further; businesses from all industries are working to improve their sustainability standards too. When making investments, corporations are beginning to give more thought to sustainable practices invariably in all business operations. Although sustainable investing is an excellent method, it is costly because it requires extensive study to identify investments that satisfy the investor's main objective. The conceptual research is carried out to identify and assess the sustainable investment activities and Government initiatives towards sustainable development goals.
Keywords: Sustainable Investment, Drivers, ESG and Sustainable Development Goals
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