Abstract
Investment culture among the people of a country is an essential prerequisite for capital formation and the faster growth of an economy. Investment culture refers to the attitudes, perception and willingness of the individuals and institution in placing their savings in various financial assets more popularly known as securities. The major objective of investor is to invest in a variety of investments that deliver expected returns and meets the risk preferences. Financial literacy is one of the essential requirements for selecting the best investment option. The present study makes an attempt to examine the various factors influencing the investment culture of people in Thalikulam Panchayath of Thrissur district. It is designed as a descriptive one mainly based on primary data. The profiles of the respondents of the study are examined using the variables like gender, age, occupation, educational status, monthly income, distribution of investment amount. The result of the study reveals that the level of financial literacy, Age and gender of the respondent had a significant positive impact on investment culture.
Keywords: Investment, financial Literacy, Investment Options, investment decision.
References
1) Daniela, Laura. (2011). The saving and investing consumer behavior analyses on the Romanian financial market. Annals of the University of Oradea. Economic Sciences, 2, 798–804.
2) Jain, Dhiraj&Mandot, Niklhil. (2012). Impact of Demographic Factors on Investment Decision of Investors in Rajasthan. International Refereed Research Journal, 2(3), 81-92
3) Mehta, Kiran&Renuka Sharma. (2015). Individual investors’ behavior: In demographical backdrop. SCMS Journal of Indian Management, 12(3), 25-36.
4) Praba, R. Suyam. (2011). Investors’ decision making process and pattern of investments – A study of individual investors in Coimbatore. SIES Journal of Management, 7(2), 1–12.
5) Sahi, ShaliniKalra, Ashok Pratap Arora & Nand Dhameja. (2013). An exploratory inquiry into the psychological biases in financial investment behavior. Journal of Behavioral Finance, 14, 94–103.