Abstract
The investors felt very much the effect of introduction of New Economic Policy, 1991.In this situation greater investment opposition and also inexpensive change in perception are the greater challenges to the investors. These changes are due to many factors. The primary objective of this study is to create good speculation and awareness for the country. Demographic factors such as Age, Income, Family hold, Occupation, Family circumstances, Employment Status and Investment conditions such as Choice of Portfolio, Risk Bearing Capacity, and Sources of Information also play a vital role in determining investments. By analyzing these demographic and environmental factors, the study gives an idea how to create investor awareness.
Keywords: Portfolio, Household, Risk Bearing.
References
1) Cohen, Jerome B, Edward D Zinbarg and Arthur Zeikel. Investment analysis and portfolio management V. Eden. Fllioois. Richard D. Irwin Inc 1987.
2) Cox E.B. Trends in the distributing of stock ownership Philadelphia: university of pennsylvanis press 1960.
3) Demby. Emanvel ‘’ phychographics; who, what, why, when, where, and how’’ attitude research reaches new heishts Ed. Charles kind was doubles tisert . Chicago. American marketing association 1971. Pp 196-199.
4) Dichter, Ernest hand book of consumer motivations New York. Mcgraw hill book co. 1964.
5) Dichter Ernest. Hand book of consumer motivation Mcgraw hill 1964.
6) Douglas H.Bellemore . realistic goals for the conservative investor the strategic investors New York simmons boardman publishing corporation 1963.