Abstract
Internet is playing a vital role in communication. Fewer decades ago only developed countries were using internet facility more, but now people of all the countries in the world are using internet facility. Internet facility makes our communication easy and economy. In internet technology broadband is the recent development. Cuddalore district is one of the leading users of broadband in the state of Tamilnadu. The study has been made based on primary data collected from 189 respondents using questionnaire in Cuddalore district. The data were collected during January 2017. The researcher applied percentage analysis, and ANOVA as statistical tools. The study evidenced that the customers were more satisfied in procedure of getting connection, time lag of getting connection and installation charges. The customers were less satisfied on the factors of registering complaints, followed by quality of service and uninterrupted services. The satisfaction levels on other factors were moderate. It is suggested that BSNL could attract more customers and retain the existing customers if it come forward to rectify the defects.
Key Words: Broadband, internet, customer satisfaction, demographical variables.
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