Abstract
Today Fastrack features a wide range of products for the young at heart. From watches and sunglasses, they have moved onto bags, belts, wallets and even wristbands. Watches There are various collections which can be found amongst the Fastrack watches. Primary data is taken with questionnaire with responses taken from 123 respondents and secondary data is from articles. The result indicated that Most of the respondents are satisfied with the FASTRACK product with their wide range of products, quality, price in an effective way. Customer of Fastrack watches is well known about the product range provided by the brand. Majority of respondents were highly satisfied by the Fastrack brand.
References
On the growing influence of globalization on the Indian watch industry, a number of global manufacturers are coming into the Indian watch industry. In such a dynamic environment Fastrack need to be more quality conscious since the products offered are almost similar by all the watch manufacturers in the industry. Fastrack needs to take serious efforts to make itself competitive and stable in the dynamic market situation by focusing on the service quality aspects. Most of the consumers prefer Fastrack watches due to its strong brand image, and the main factor forcing the customers to buy Fastrack watch is advertisements through the print and electronic media. Thus from the study of Fastrack it can be understood that being so large and so extensive in brands it has allocated equal importance to each of its product and services. Moreover being so evident in each of its segment which is widely used by Indian as well as world wide customers; FASTRACK is not only focusing on major brands but also on those brands which are not performing well and new products are brought into market by viewing the importance of Innovation in this changing environment. As bees are treated as social insects, committed to prioritizing the colony’s needs and working together. Such team work and a passionate commitment to achieve a shared goal is what helps Fastrack(TITAN) create milestones.