Abstract
“Consumer is the sole end and purpose of all production; and the interest of the producer ought to be attended to only so far as it may be necessary for promoting\ that of the consumer." -Adam Smith. In today’s world there is a lots of thedevelopment of modern technologies and developments made a great impact on the quality, availability and safety of products and goods. A customer who purchases or continuously consumes the goods and Products. The development of electronic transactions includes both e-commerce and e-customers. Internet is changing the way of the customer’s shopping and buying the products and goods, and has increasingly evolved into a global aspect. The study is very relevant because it can give a clear picture of the future of online markets in India and the emerging trends in this particular field. The study also tries to have a comparison of online shopping habits
among different age group as well as income group. Even Government institutions have started replacing their paper work. Lots of companies were also use the Internet to progress, communicate the lots of information, to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Internet is changing the way
consumers shop and buys goods and services, and has rapidly evolved into a global phenomenon.
Keywords: Internet, Marketing, Consumer, Commerce, Electronic.
References
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